AI Visibility, GEO & AEO — Be Found and Cited by AI Systems
Navigating search in the era of synthesized answers
What is AI Visibility?
It is the capacity of a company to be discovered, accurately characterized, and actively recommended within synthesized answers generated by AI systems — ChatGPT, Perplexity, Claude, Gemini, or Google AI Overviews. It is not about rank on a list of links, but being cited within text that the machine writes itself.
What is GEO (Generative Engine Optimization)?
GEO is the discipline of optimizing how a brand is represented within AI-generated responses. It centers on three pillars: entity clarity (unambiguous identity across the web), content citability (chunked, factual answers), and third-party corroboration that models cross-reference.
What is AEO (Answer Engine Optimization)?
AEO structures content to become the direct answer to specific questions: featured snippets, voice assistant responses, and AI overviews. Every section starts with a clear question followed immediately by a self-contained 40-to-80-word answer.